Monday, August 04, 2014

AdWeek Asks 6 ProChoice AdWomen to ReBrand ProChoice

You know the brand is in trouble when...

Here's my attempt:

"Who cares if a baby is killed? It's only human life."

Hm. And my career counseling test in high school said I should have been an advertising executive (true story).

The thing about what all these women have said, it's that it's all been said before.

There's no new insight at all:

"The insight is the anti-choice segment wants to send women back to the dark ages. "

Yeah, that hasn't been hammered at all for the past 40 years.

It's hard to hammer that point when pro-life women are educated, outspoken and independent.